We need to clarify these two distinct technologies. Mobile responsive detects your device and rearranges the website. AMP(Accelerated Mobile Page) Optimized is specifically designed for smart devices. NO TRANSLATION NECESSARY. The truth is 80% of all internet access is performed on a smart device. A majority of all e-commerce sales are performed on a smartphone or tablet.
How can a business use AMP websites? The truth is that AMP sites require a hign degree of technical skills.
Here is an except from Neil Patel's blog on AMP you can click on the higlighted text to read the entire article.
Worse, publishing directly with these formats requires developers and those with technical know-how. Many small businesses don’t have access to those human assets.
Fortunately, there are a lot of pre-built WordPress plugins for the rest of us. That way, we don’t have to be a code-ninja to get set up.
AMP for WP is one free example with decent reviews.
The truth from what I am reading is "DECENT" means less than what you need for your business.
Some will say "You will lose your branding" but your BRANDING is in the video so how will you lose it? YOU WON'T.
The truth is your web design WILL HAVE TO INCORPORATE VIDEOS. The video will serve on your website AND social media.
I believe in research and the numbers tell the truth.
I want to point out in the graphic is: Facebook Total, GOOGLE+ and Tweets. This points out that AMP is being adopted across the board and those that jump on-board early will be way ahead of everbody. This is about PAGE #1 ranking.
GOOGLE+ is the hub of ALL internet activity and they own YouTube. GOOGLE is backing the AMP implementation. It just makes sense we have to play ball with GOOGLE.
Video is the #1 rated form of delivering customers. Marketing research shows the demand for video will increase through 2021.
Using product videos can increase product purchases by an impressive 144%.
Mobile traffic has overtaken desktop, 57% of all online traffic comes from mobile and tablet devices.
We recently implemented a blog for our client Within Design in Milwaukee. You are viewing an AMP site right now. During the development of Within Design, we saw an opportunity and we took it. We saw that this fit right in with the video content explosion. Why develop a website with a lot of copy when you can have a website optimized for mobile technology with video content. Here is a shameless ad, we create the videos for our clients, too. At SERIO Design FX, we are flexing our creative and technology muscle.