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Accelerated Mobile Page

Fast Video Landing Page Design

AMP Mobile

What mobile optimization means to you?

Let's face the truth, GOOGLE owns the search ecosystem. The recent release of AMP is specifically designed for mobile technology.

Mobile Responsive vs. Optimized

We need to clarify these two distinct technologies.  Mobile responsive detects your device and rearranges the website. AMP(Accelerated Mobile Page) Optimized is specifically designed for smart devices. NO TRANSLATION NECESSARY. The truth is 80% of all internet access is performed on a smart device. A majority of all e-commerce sales are performed on a smartphone or tablet. 


AMP vs. Mobile

How can a business use AMP websites? The truth is that AMP sites require a hign degree of technical skills.

Here is an except from Neil Patel's blog on AMP you can click on the higlighted text to read the entire article.

Worse, publishing directly with these formats requires developers and those with technical know-how. Many small businesses don’t have access to those human assets.

Fortunately, there are a lot of pre-built WordPress plugins for the rest of us. That way, we don’t have to be a code-ninja to get set up.

AMP for WP is one free example with decent reviews.

The truth from what I am reading is "DECENT" means less than what you need for your business. 

Branded AMP Sites

Branded Videos

Some will say "You will lose your branding" but your BRANDING is in the video so how will you lose it?  YOU WON'T.

The truth is your web design WILL HAVE TO INCORPORATE VIDEOS. The video will serve on your website AND social media.

Search Metrics Research

I believe in research and the numbers tell the truth.

I want to point out in the graphic is: Facebook Total, GOOGLE+ and Tweets. This points out that AMP is being adopted across the board and those that jump on-board early will be way ahead of everbody. This is about PAGE #1 ranking.

GOOGLE+ is the hub of ALL internet activity and they own YouTube. GOOGLE is backing the AMP implementation. It just makes sense we have to play ball with GOOGLE.

Are You Ready For Video?

Video is the #1 rated form of delivering customers. Marketing research shows the demand for video will increase through 2021.

Performance Is Conversions

Home Depot saw a potential increase in revenue by improving response time by 1 second.  It just makes sense to combine AMP with video.

Staggering Results Of Video

Using product videos can increase product purchases by an impressive 144%.

 Mobile traffic has overtaken desktop, 57% of all online traffic comes from mobile and tablet devices.


We chose SITEGROUND for BEST all around preformance. If the performance is not there you are wasting time and money. 

We manage all the technical problems so YOU don't have to get involved.

Lifespan Of A Website

AMP Web Design With Video Will Increase The Lifespan

  1. WEB LIFESPAN -The average lifespan of a website is 3 years before it will have to be overhauled. A business consideration BEFORE you invest in technology that can be obsolete. AMP is the FUTURE of web technology
  2. WEB SITE LIFESPAN - will be increased because you can change the video and NOT have to redesign the entire website.
  3. WEB MARKETING -Marketing on the web has moved to video. People are becoming a visually oriented generation. 
  4. GOOGLE developed AMP,  OWNS THE SEARCH ENGINE and YouTube. 

Real Life Usage

We recently implemented a blog for our client Within Design in Milwaukee. You are viewing an AMP site right now. During the development of Within Design, we saw an opportunity and we took it. We saw that this fit right in with the video content explosion.  Why develop a website with a lot of copy when you can have a website optimized for mobile technology with video content. Here is a shameless ad, we create the videos for our clients, too. At SERIO Design FX, we are flexing our creative and technology muscle.

  1. 48% of millennials view video solely on their mobile device. 
  2. 57% of users say they won’t recommend a business with a poorly-designed mobile site. 
  3. 91% of mobile users say that access to content is very important. 
  4. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
March, 2018: Google gives AMP sites search priority. They will display AMP sites FIRST on smartphones.


All websites at SERIO Design FX will have an AMP front end framework with video content. Our research in the tech community is showing that Wordpress developers are finding it difficult to incorporate AMP because the plugins aren't supporting it, yet.  Our development with BOOTSTRAP and JAVASCRIPT will continue and be used where it makes sense. We saw no need to add another component(i.e. Wordpress) which may be on it's way out. The lifespan of a website is 3 years before it has to be overhauled.  Technology as a service that is our philosophy.

AMP - What mobile optimization means to you?