Shattering The Myth's Of The Marketing Funnel
The Marketing Funnel Never Existed
The Shift: Best Video Content
We have all seen this infographic showing the marketing funnel. Internet statistics are showing the real picture of marketing.
Man has this incessant need to organize and did the same with marketing. We organize everything time, homes, lives, work, EVERYTHING.
Honestly, I am guilty of falling into this trap but I have learned to see things in a 3 dimensional way. I looked at all the data and came to my own conclusions.
We used the analytical capabilities of social media posting apps and GOOGLE Analytics and saw customers come intent to purchase from multiple points.
Here is a good one, in 2016 we were told 30 seconds for social media. I instinctively knew there was something wrong with that thinking. I started producing social media video over a minute long.
Hey, I took some heat for that from the social media video community. Now, look what the 2018 statistics show:
Mastering The Best Video shows that up to 2 minutes is BEST. You can go up to 6 minutes but there will be a decline in watch time.
We use longer videos in websites during the customer journey through the Best Website Story.
The use of video is creating longer watch times and a better customer journey. Here we created an e-Commerce website using video to tell the story.
When mobile users are conducting voice search with location enabled, site owners and business owners can also gain valuable location data. Often, the voice query will contain the important phrase “near me”, which shows that the searcher is looking for local businesses. Mobile voice searches are three times more likely to be local than text, so optimising for local search and mobile will also help you to rank for many voice searches.
The truth is video is creating adventurous opportunities for those with the guile and courage to accept the challenge.