Generic video is widely available through many online video platforms. The customer expectation level has been raised by the video generation.
Custom video has entered marketing due too the reliance of customers on voice technology and intent based search results. This has caused brands both local and global to have library of video that speaks to the customers intent.
INTENT BASED SEARCH EXAMPLE:
Red shoes - which returns a broad range of red shoes. When the customer had to type for search brevity was preferred.
Red shoes with a gold buckle near me - Because customers can speak into their cell phone the search has a natural language flow.
The key to any successful marketing or branding campaign starts with understanding your customer. We define your customer profiles so we can deliver an effective message.
We create videos for our clients website. Web hosting reports "Using product videos can increase product purchases by an impressive 144%."