Most web designs skip the MOST important step and it is a setup for failure. A website is designed to catch your customers NOT YOU. If you skip this nothing works. You don't have to be perfect because it will change over time. The 1st thing an agency designer does is determine the BRANDING Personality. You can take the questionaire by clicking on the link and it will email you the results.
Send me a copy I would love to see it. Email: SERIO Design Fx
This is a Q & A process where you answer some basic questions about YOUR customer.
Here is a SHARK TANK question: Have you ever sold your product or service to anyone?
If the answer is "YES", you have a starting point for defining YOUR customer. You could ask them "why they bought your product of service?".
If the answer is "NO", you will have to make some basic assumptions. Gender, Age, Race, Education, Income level and social agenda. Social agenda plays an important role in marketing. Don't forget the GAY community because they are passionate and very active socially.
For purposes of this article, we will use an actual client video. The clients Branding Personality is: Creativity, Magician and Love. The customer research study showed that his product and services are for people who buy high-end art, antiques and furniture. Products they LOVE.
During the research, we found a review on YELP where a woman planned a weekend trip with her husband from Illinois to Milwaukee, Wi. just to BUY a product she saw on the internet.
This shows the importance of connecting the brand and client personalities. We created the logo animation, value proposition, color scheme and typography based on the up front research.